Own Your Place In The Market By Getting Potential Clients To Listen To You!
HELP ME is a common phrase I would say out loud to myself daily. I would sit at my desk and practically bang my head. I had SO much content I purchased from all the guru’s but I had NO CLUE what to do with it!
Can you relate?
Passion Doesn’t Pay The Bills!
You have a vision, you have passion and you have bills to pay but money seems to barely trickle in. Your job as a business owner is to attract customers, convince them to buy, and make sure they come back for more! BUT HOW?
IT’S ALL IN YOUR MESSAGE! You want people to work with you.. you have to speak THEIR language!
There are more choices than ever for your prospects to find the solution to what ails them. Data is literally at their fingertips every second of the day andyour job is to cut through the clutter and be the obvious solution for them to choose.
Breakaway From the Competition
The way you become that solution your clients are seeking is through your marketing. Once you understand the basics and you are actively and consistently working them you will gain traction in the overcrowded market place.
Turn Your Expertise Into a Marketing Message That Converts Browsers Into Buyers
NO ONE knows your business like you do.. that’s a fact, but no one knows how to get straight to the heart of who you prospects are and what they need more than ME!
My gift is taking your talent and telling the world how awesome you are!
I KNOW your message is innovative, unique and most importantly will transform lives, and I want to get it out of your heart and into your marketing material!
The survival of your business depends on how well you connect to the hearts and minds of your potential clients. A lot of business owners struggle when it comes to building an authentic, heartfelt connection with their audience. The solution to this is very simple – you must communicate with them in a way they can hear you - talk their language.
Understanding what keeps them awake at night will quickly put you in a position to earn their trust. Sometimes no matter how hard you try you simply can’t reach as many people as you’d like to and that why it’s time to Turn Your Message Into Money is a 4 week co-creative process that includes:
Be bold and step outside your comfort zone – because that’s exactly where your potential clients are! Who is this program designed for? This program is for any business owner who wants to tighten their brand image, create dynamic web copy and ultimate have less stress, more time and increased income! Who this program is NOT designed for? Anyone who isn’t willing to release their limiting beliefs around what’s possible.
If you want to be in the SAME EXACT PLACE you are now come Christmas just keep doing what you’ve been doing. IF you WANT TO MAKE MORE MONEY and SERVE MORE CLIENTS CLICK HERE!
Looking forward to getting you in my schedule
PS. I am ONLY taking 5 new clients at this time… Trust your gut.. if you FEEL like its time for change DO IT!
BONUS: If you are one of the 5 I will give you a FREE eBOOK on how to build your FACEBOOK business page.. A simple step by step guide!
I can’t CLICK HERE for you.. you need to take ACTION!
You waste time
You end up in the wrong place
You get flustered
You give up!
This is EXACTLY what happens when prospective clients visit your website and they get lost. By lost I mean they can’t find their way to what they most need, or worse yet, they can’t find a reason to stick around! This happens because… your copy sucks! Sorry if that stung a bit.
Savvy business owners never underestimate the value of GREAT copy on their sites. The # 1 reason people stay on a website is because the copy resonates with them! They see WHATS IN IT FOR THEM! WIIFM…
Having great copy matters:
- It gives your business a voice
- It highlights your uniqueness instantly
- Good copy SELLS for you
- Builds a rapport
- It gives direction and lessens confusion
- Good content improves your bottom line
In the Blink of an Eye
Once a prospect finds their way to your site (because you’ve done a great job marketing yourself) they want quick results. The average time a person stays on a site is 3-5 seconds. Whew.. If you don’t get them in that time chances are they will never come back.
The kind thing to do when you get visitors is tell them where to go! Yes, you heard me. They want AND need direction from you and this is where GREAT COPY comes in.
Making a better world
Making the world a better place doesn’t begin with you being a better plumber, CEO, factory worker, admin assistant, business owner, or whatever title you wear to earn your money. Making a better world beings by making a better YOU. By letting love take possession of your heart.
Maybe you feel like you are stuck in a drama filled life where chaos reigns. Or, maybe you find yourself attracting the same people and situations over and over. Whatever is happening in your life is a result of how you view it. I believe that with all my heart.
Let me clarify.. I am not suggesting you want the drama and chaos or the toxic relationships, but I am suggesting that you are energetically calling this to you. This is a very deep conversation to have via the written word, so to simplify it I will offer you a 30 day challenge that will help you experience the reality of thought.
For the next 30 days (EVERY DAY) you can put the exercises and principles into play in your life and consciously monitor ANY differences that occur. At first it will feel awkward to you and you may have trouble getting silent… hang in there!
When you open up your conscious mind you begin to see with new eyes. It truly is an amazing way to live.
Below is a checklist to help you create a better version of YOU and ultimately a better world.
Ever go into a new environment and not know where you were going? Maybe you went into a department store you’ve never been in, and you were looking for the shoe department. Immediately you stop, and what do you do… you look up at the signs. The signs that clearly tell you where you want to go.
This should be the same philosophy you use for all your communication to your prospects and clients. This is referred to as your call to action or CTA. The idea is you want to direct them to take some kind of action that is going to bring them closer to you.
Writing your bio is NO EXCEPTION. This is a great piece of real estate when it comes to nurturing and guiding prospects. But, before you can write you bio and guide people along you must know exactly what you want them to know. Being precise matters. You want to give clear direction.
An example might be… You want them to visit your Facebook page and LIKE you, or you may want to direct them to your blog. The key to writing anything successful is to ALWAYS be mindful of what your reader is thinking…. WIIFM…What’s In It For ME. So, if you are going to lead them to your blog you need to make sure you have a relevant and enticing paragraph describing your blog.. something they will want to click on and read.
Many of you reading this have your own business or would like to have your own business. I suspect if you have your own business you are playing a loop of limiting beliefs that are keeping you from making more money or attracting higher quality leads. Your loop of limiting beliefs turns into a list of excuses that are fueled by fear and you create “code words” to hide your fear.
Here are some of the common “code words” Do you recognize any?
- “Selling feels yucky”
- “I don’t have the time”
- “Who will pay me”
- “I don’t know enough”
- “I don’t really know what to say”
- “I need to XYZ before I can charge”
- “Networking is sleazy”
- “You must have this degree or that degree before you____”
- “I can’t afford it”
Think about the last time you came across a really great looking guy. You couldn’t take your eyes off of him. You were mesmerized by his everything. He captured your full attention. This is exactly what you want your blog to do for your readers!
Here is a list of MUST have’s to help people fall in love with your posts and YOU.
Copywriters are masters at sociology. They are curious by nature and find diving into the WHY of people fascinating.
In the online world your words are all you have. You can add those words to video, or you can put them in print, but the reality is, people will either be moved to take action by your words, or they will click away in a flash.
Here are a few reasons why hiring a copywriter could benefit you
Statistically speaking I should be on some street corner sipping cheap whiskey from a brown paper bag. Suffice to say I grew up in major dysfunction. I am the product of an alcoholic father and bi-polar mother who was also schizophrenic. There wasn’t a lot of love, praise or assurance to go around, and what little there was went to my very sickly little brother.
I was taught that you conform and follow the rules… even the crazy ones. I learned early on that to come out of the box was frowned upon and to do so would mean you were the outcast. And, there was always a penalty for disagreeing with the family. They would cut you off from anything remotely close to affection.
After conforming for 30 years I finally took a leap and jumped out of my box. I left a very prosperous career and plunged into entrepreneurship. I’d like to say it was all flowers and sunshine but the truth is I fell hard. Never in my life has my crap surfaced more than when I started my business. I crashed mentally, physically and spiritually. I abandoned myself, my husband and my God. I was on a suicide mission fueled by fuck you and I’ll show you.
We are living in the era of all day jammies, flexible time tables, mid day naps, email meetings and isolation. All side effects of owning a home – based business. As an owner of a home – based business you learn early on the walls can close in very quickly.
Conversations that once included other people now happen in your head (sometimes way too much) or with your computer screen. You can literally start to feel your separation from the real world. Suddenly, it’s 3pm in the afternoon and you’re still in your jammies, or it’s 11am and the UPS man rings the bell and you still haven’t showered.
Running a home – based business has many perks but the downside is too much isolation which can lead to lack of motivation. Restoring balance and returning to your normal level of sanity requires focused thought and careful planning.
The number one struggling haunting women business owners is the lack of belief in themselves. Being tied to a story that no longer serves any purpose will be the ultimate death of your business. I know they are strong words but I have seen it happen. No matter how great an idea is if you don’t believe in you NO ONE WILL!
Never in my life did my “stuff” surface more than when I made the decision to own my own business. I was hit directly between the eyes with every fear based thought I ever had. I kept hearing the little voice in my head, “who do you think you are to own a business”… “you’re not smart enough”…”you don’t know enough”… “no one will ever take you seriously.” Geez……. talk about tiring.
Battling the internal noise isn’t a once and done job. It will plague you at the most inconvenient times. The goal is to acquire skills to counteract the voice.. soothe it, and ultimately accept as part of you. Acceptance is the most powerful tool we will ever have as humans.
Here are a few tips that help me quiet the chatter.