Ever go into a new environment and not know where you were going? Maybe you went into a department store you’ve never been in, and you were looking for the shoe department. Immediately you stop, and what do you do… you look up at the signs. The signs that clearly tell you where you want to go.
This should be the same philosophy you use for all your communication to your prospects and clients. This is referred to as your call to action or CTA. The idea is you want to direct them to take some kind of action that is going to bring them closer to you.
Writing your bio is NO EXCEPTION. This is a great piece of real estate when it comes to nurturing and guiding prospects. But, before you can write you bio and guide people along you must know exactly what you want them to know. Being precise matters. You want to give clear direction.
An example might be… You want them to visit your Facebook page and LIKE you, or you may want to direct them to your blog. The key to writing anything successful is to ALWAYS be mindful of what your reader is thinking…. WIIFM…What’s In It For ME. So, if you are going to lead them to your blog you need to make sure you have a relevant and enticing paragraph describing your blog.. something they will want to click on and read.